BEACH LOVERS WITH MAREVIVO

Virtuous beauty is concretized in the small gestures we make every day.

Respecting the environment in which we live, creating eco-friendly products with low environmental impact, reducing waste as much as possible and creating awareness on the environmental issue are for us fundamental first steps towards a healthier world.

We also believe it is crucial to support projects that help reduce the amount of plastic in the oceans and protect sensitive ecosystems in danger.

This is why we decided to take part in a project that aims to protect the Italian coast through cleaning activities objective of protecting a delicate ecosystem located along the slopes of the Conero Promontory (Marche), threatened by human neglect and by particular environmental conditions.

MEZZAVALLE BEACH

PORTONOVO / ITALY 

The beach of Mezzavalle is located along the slopes of the Conero Promontory, a unique natural area that extends for about 20 km between Ancona and Numana. 

The location hosts "priority" habitats protected by Directive 92/43/EEC, with a wide variety of animal and plant species, some of which require strict protection such as Lithophaga lithophaga, commonly called "date of the sea"while others have a high commercial interest as Moscioli, the wild mussel of Conero.

Through the collaboration with MAREVIVO, we are committed to protecting the beach from waste through periodic cleaning of the beach and the sea, as well as spreading awareness about the impact of human actions on nature.

GOALS: 

/ COLLECTION OF APPROXIMATELY 40-50 kg OF WASTE THROUGH CLEAN-UP ACTIVITIES

/ CREATE AWARENESS

/ QUANTIFICATION OF PLASTIC IN WATER

/ PERIODIC CLEANING

/ INVOLVEMENT OF LEADING COMPANIES IN COLLECTING MARINE WASTE

/ CHARACTERISATION OF MATERIALS COLLECTED